Schools are back, Autumn is fast approaching and many businesses find their teams rejuvenated and ready to tackle the remainder of the year.

I find that this is an excellent time of year for companies to reflect on their marketing activities and address two key concerns: 1- What has been overlooked in recent months whilst teams have been on leave or covering for colleagues, and 2- What should be prioritised in the remaining months of the year.

Quick Marketing Fixes

In the rush of day-to-day operations, essential marketing activities can easily slip through the cracks. Here are three quick actions you can take to get back on track:

1. Customer Reviews and Testimonials

Your success stories are great ways to prove your knowledge and experience with real life examples.

Reach out to your satisfied customers and ask for a brief testimonial. These can be featured on your website and other marketing collateral. Remember to get them added to Google Reviews.

1. Optimising and Updating Existing Content (Content Refresh)

It’s easy to forget previously created blog posts, case studies, or whitepapers, leaving them outdated and less effective in driving traffic to your website.

Review your existing high-performing content, update any outdated information, and adjust messaging to align with current market trends. A content refresh can significantly improve SEO rankings and engagement without the need for new content creation.

1. Repurposing Content into New Formats

Businesses often miss the opportunity to repurpose valuable content into alternative formats for maximum exposure and the opportunity to reach different audiences.

Take existing assets, such as whitepapers or reports, and repurpose them into blog posts, infographics, or even short videos. This will maximise the value of your content and extends its reach across various marketing channels.

Strategic Actions for the Next Four Months

As the year draws to a close, now is the time to plan your marketing activities for the months ahead. Here are three essential actions to focus on:

1. Re-engage with Existing Customers

A simple check-in can go a long way. Whether through email, a phone call, or an in-person visit, maintaining regular contact with your customers strengthens loyalty. Keep in mind, it costs significantly more to acquire a new customer than to retain an existing one.

1. Start Planning for 2025

Set aside a good amount of time to critically review your business and marketing activities over the past year. Evaluate what has worked and what hasn’t - be honest with yourself. Then plan how your marketing efforts can better support your business objectives moving forward and identify the resources you’ll need to achieve them.

1. Prepare for the Holiday Season

While it may seem early, now is the time to start thinking about Christmas. Shops already are! If you plan to send Christmas gifts or host an event, you should act fast. Personalised gifts are always appreciated, and securing event dates early will ensure you get the best slots available.

By actioning just some of these often overlooked marketing opportunities, you can end the year on a high note and set the stage for future growth.